What changed with video SEO?
A long time ago (well, in Internet years, anyway) SEO was focused on putting a lot of meta-data into the site, and sprinkling in keywords. Then, it was a matter of getting lots of links coming into the site. If you had a lot of links to your site, in Google’s eyes, it meant that your site was legitimate and relevant. It used to be that it didn’t matter so much what those links were, as long as you had a lot of them. However, things have changed dramatically in the last few years. You may have heard of the “Panda” and “Penguin” updates to Google’s search algorithm. Google made these updates because they felt it was time to do a re-set to ensure that high quality, original content was being used on websites.
You may have noticed over the last five years how much more video content is being put onto the Internet. There’s a good reason that Google bought YouTube – they looked ahead and saw that with the rise of inexpensive devices, and the move to sharing, it was only a matter of time before people started sharing videos they’d taken.
Because of this, embedding videos from YouTube or other properties into your own website can help to increase your visibility – and your SEO rankings. This is an area where the Kansas City SEO Group are the experts. We can take your video from conception to production, placement on your website, YouTube and most importantly – get it ranked. With the arrival of inexpensive, high-quality video creation hardware and software, it’s not difficult to make a good looking video. But it takes the eyes of an expert to know how to get it ranked, and viewed by the correct audience. The digital world is crowded out there – we can make sure your customers find you
Why is video so effective?
It’s the real-life, human, personal touch to static websites. Think about it – what comes across better to you – reading an article about painting a home, or watching someone show you how they do the work? That’s why TV shows such as “This Old House” and HGTV have been so successful – that’s the power of video. By using video, you’ll reach a larger audience, and because of that, you’ll rank better in the eyes of Google, Yahoo and Bing. Correctly done, video content will significantly help to make your website visible to the search engines, and increase rankings. The other thing that video will do is keep visitors on your site longer, and keep them engaged. If you make an offer to your customers through video, it will likely increase click through rates, which the search engines will take notice of. This is also known as having a “sticky” website. And don’t forget that more and more, people are sharing content they like across the many social sites available. It comes down the fact that people want to tell others about information they find useful and informative.
The more that your customers interact with you, and you share with them, the more visibility you’ll have. The end result of well-done SEO is that you’ll reach a broader audience, increase revenues and add customers to your business. Call or Email us today to find out what we can do for you. Our tested and proven methodology has worked for other businesses – and will work for yours as well. We’re easy to work with – no complicated contracts, techno-babble or other things that waste time and money. The best part of working with us? We’re local! We never outsource our work overseas or to third parties. We’re your neighbors, fellow Chiefs, Royals and Sporting KC fans! And if it’s the right time of year, we’ll likely be out there with you, eating all the BBQ we can!