about us - Archive - kansascityseogroup http://www.kansascityseogroup.com Kansas City SEO Group | Search Engine Optimization Sun, 06 Mar 2016 02:32:37 +0000 en-US hourly 1 https://wordpress.org/?v=5.7.9 http://www.kansascityseogroup.com/wp-content/uploads/2015/09/cropped-kansas-city-seo-152-32x32.jpg about us - Archive - kansascityseogroup http://www.kansascityseogroup.com 32 32 5 Things you can do to improve your About Us page http://www.kansascityseogroup.com/5-things-you-can-do-to-improve-your-about-us-page/ http://www.kansascityseogroup.com/5-things-you-can-do-to-improve-your-about-us-page/#respond Sun, 06 Mar 2016 02:32:18 +0000 http://www.kansascityseogroup.com/?p=16647 If you have been following us for any length of time, you know that here at the Kansas City SEO Group we are big fans of humanizing your brand. It’s the digital version of putting a name with a face. What’s the prime location on your website to do this? Your About Us page. There are a lot of companies that treat their About Us page as a necessary page and slap one up without giving much thought to it. Typically, it tends to read very much like a resume or a skillset dumping ground.  Your about us page offers a great opportunity for differentiation from your competitors. Here is our short and sweet list to tune up your page. 1) Focus on the customer. Rather than creating a laundry list of your qualifications, certifications and acronyms, address your customer.  Imagine you are a customer that has a gap in their business and they are looking for a solution.  Offer a brief summary of what you can do to benefit their business. 2) Show ‘em what makes you different. Your About Us page is a perfect spot to highlight what makes you different and stand out from the rest.  As […]

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