Perfect Smiles Dental Care
Dr. Kelly Bridenstine approached us to help him with digital marketing for his Lenexa dental practice. As is the case with most dentists, he told us a story about working with a marketing company that promised the world and just didn’t deliver. We met with him several times and took a deep dive into his online presence and developed a plan of attack to help him get a steady stream of new patients into his practice.
Dental SEO is a bit different than “normal SEO” as its in the medical space. The medical SEO space is layered with nuance and subtlety. By partnering with the doctor and listening to his concerns we were able to develop a robust and multi layered approach to his digital marketing campaigns. In phase one, we developed a new website for him to ensure that both him and his associate doctor had a favorable online presence. We worked with the front desk to coach them on how to respond to Google reviews and help contribute to making their Facebook and Instagram feeds an engaging and active space.
During phase two, we developed a hyper focused approach to attract patients that are interested in higher end procedures like cosmetic, sedation and implant dentistry.
This is a very competitive space and we are happy to report that we have consistently delivered a stream of these type of patients to his office.
Dental offices tend to have a bit smaller footprint than most businesses. Going back to our tried and true, hyper local approach, we are in the process of boosting the visibility of his practice for patients that are looking for what dentists call “bread and butter” patients. Recently Dr. Bridenstine purchased an iTero scanner and his goal is to become one of the largest providers of Invisalign in Lenexa, Kansas.
Its been an awesome project so far and we’re excited to see what the future holds with Kansas City SEO Group and Perfect Smiles Dental Care !
- Date November 16, 2018
- Tags Search Engine Optimization, Web Development