Search Engine Optimization, or SEO, is something that every business will come across early on in their ventures. You can’t exist online in today’s world without a knowledge of how this science works, or at the very least, a hired team of people who are focused on performing optimization for your business.
We often think of SEO as our online presence, but there’s a new player in town called local SEO that is taking over the way businesses think about their online and physical locations. Today, I’m going to show you why it’s important to start optimizing for this, and how you can start today.
The Importance of Local SEO And How to Get Started
You’ve followed all the best practices, and you’ve even learned how to start a blog for your business, but there’s still more to be done. All the work you’re doing to optimize your content also applies to local SEO, but there’s a few extra steps to take.
This will ensure that you’re also ranking in the results for your local area. Let’s look at what these types of local results can do for your business:
- Google’s Research found that 50% of consumers who conducted local searches on their smartphone also visited a store that same day.
- A study done by BrightLocal found that 88% of consumers trust online reviews as much as personal recommendations.
- 18% of local searches lead to a sale within one day according to Google
Since more and more people are using their smartphones to perform searches on the go, your business will benefit greatly from having a presence in local results. You’ll also have a better grasp on what SEO truly is.
Take a look below at the infographic to find out how you can get started with type of optimization today.
Let us know how local SEO has benefited your business in the comments!